What context does

Two people can ask Sena the same question and deserve different answers. A brand manager in Jakarta and a CFO in Vienna both care about demand, but not the same demand and not at the same altitude. Context is how Sena knows which one you are.

It holds your company profile, your role, your objectives and KPIs, the markets you watch and the competitors that matter. Every answer, starter and recommendation reads from it.

Filling it in

You can fill the Context page directly, or let Sena ask. On the home page the context card walks one field at a time, and a Sena agent can prefill most of it from your company name alone. The progress bar shows how much is in place. Twelve fields make a complete profile.

Sena gets sharper with every field. The first three change more than you would expect.

Keeping it current

Objectives move and markets get added. Edit any field from the Context page and the change reaches the next answer immediately. Starters regenerate from the new context, so the home page reflects what you are working on this quarter, not last.